{"id":3505,"date":"2021-01-16T05:51:31","date_gmt":"2021-01-16T05:51:31","guid":{"rendered":"http:\/\/interiorlover.in\/?p=3505"},"modified":"2022-03-12T12:06:57","modified_gmt":"2022-03-12T12:06:57","slug":"ethnic-wear-boutique-nikhil-jain-architects-hyderabad","status":"publish","type":"post","link":"https:\/\/interiorlover.in\/index.php\/2021\/01\/16\/ethnic-wear-boutique-nikhil-jain-architects-hyderabad\/","title":{"rendered":"Ethnic Wear Boutique | Nikhil Jain Architects | Hyderabad"},"content":{"rendered":"\n

Ethnic Wear Boutique – An attempt to capture traditional essence in a modern environment | Nikhil Jain Architects<\/strong> | Hyderabad<\/strong><\/p>\n\n\n\n

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This two-floor site of about 5000 SFT is located at the very beginning of Road no. 10 of Banjara Hills, a street which is known for its fashion boutiques and outlets of connoisseurs in bespoke clothing. The clients, who are the second generation in the family-business of bespoke clothing, wanted a retail environment that helped them showcase and sell better, and that set a benchmark in the market for their brand.<\/p>\n\n\n\n

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The overall shape of the site is such that it narrows down as we move into the store. This gave the store-front the maximum width, and the walls a natural inclination towards the front, helping boost the clothing-visibility on the walls. The naturally wide store-front also helped in creating space for a transitional buffer, that made the customers comfortable right after they entered the store.<\/p>\n\n\n\n

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Ground Floor<\/strong>
The ground floor follows a design concept that comprises the idea of arches, the use of gold leafing, custom-made antique-finished metal fixtures and earthen-colours on the furniture and various other areas of the space. These were derived from the royal ethnic culture of Northern & Western India, reflective of the ethnic clothing that the brand offers. <\/p>\n\n\n\n

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The cash-desk features a backdrop made of customised sandblasted tiles, that features patterns created using block-printing, an art practised by the craftsmen of Rajasthan. The walls of the fitting-rooms are of Jodhpur sandstone finish. The end of the ground floor also accommodates the director\u2019s cabin, pantry and toilet.<\/p>\n\n\n\n

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The staircase area towards the back of the store adds volume to the otherwise-narrowing end of the floor. With the railing-design inspired by the arches, and the black and Jaisalmer yellow-stone flooring, the staircase carries the essence of the ground floor to the first floor.<\/p>\n\n\n\n

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First Floor<\/strong>
The concept for the first floor started with one major requirement of the client – Maximum display of outfits through clusters of mannequins. We created nine such clusters for them to showcase their theme-based outfits. Another attribute to the concept development was the idea of celebration lighting and floral decor – often seen in Indian weddings.<\/p>\n\n\n\n

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This was made possible through arches made using metal pipes and filament-bulbs with antique-finish holders, and the wall in the centre, and the customised furniture that carried the floral theme. The arches are connected to the ceiling-suspended display showcasing select wedding-wear. This series of arches and displays was mirrored on the left and the right walls, and gave symmetry to the rather asymmetrical shape of the floor.<\/p>\n\n\n\n

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The floor has an overall dark and minimal ceiling to highlight the walls. The double-height of the staircase area features a series of vaulted-ceilings with gold-leafing finish and pendant lighting. The end of the first floor has a section for sarees, along with a tailoring and a store room.<\/p>\n\n\n\n

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Facade<\/strong>
The facade is made of a harmony of materials – Black glossy finish metal sheets, terracotta jali, rose-gold finish signage, and profile lighting that highlights the extent of its proportion. The highlight of the facade is the screen between the show-windows on the first floor, that adds dynamism to the overall appearance. Despite being ten-feet away from the road, these elements highlight the store and its presence.<\/p>\n\n\n\n

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FACT FILE:<\/strong><\/p>\n\n\n\n

Project Name : Ethnic Wear Boutique
Design Firm: Nikhil Jain Architects<\/a>
Principal Designer : Ar. Nikhil Jain
Project Type : Interior Design – Retail
Turnkey & PMC Consultants: EIDPL India – Sanjay Jain & Ashish Jain
Project<\/strong><\/strong> Area: 5000 SFT
Project<\/strong><\/strong> Year: September 2020<\/strong>
Project<\/strong> Location : Hyderabad
Photography Credits: Ricken Desai<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ethnic Wear Boutique – An attempt to capture traditional essence in a modern environment | Nikhil Jain Architects | Hyderabad This two-floor site of about 5000 SFT is located at…<\/p>\n","protected":false},"author":2,"featured_media":3510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,18,35,23],"tags":[27,61,17,45,46,52,47,69,70,71],"powerkit_post_featured":[],"class_list":{"0":"post-3505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architecture","8":"category-interior","9":"category-projects","10":"category-retail","11":"tag-architecture","12":"tag-architecturephotography","13":"tag-interior","14":"tag-interiordesign","15":"tag-interiordesigninspiration","16":"tag-interiorlover-in","17":"tag-interiorphotography","18":"tag-nikhiljainarchitects","19":"tag-retailinterior","20":"tag-rickendesaiphotography"},"yoast_head":"\nEthnic Wear 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