Cake Palace | Behold Design Studio | Delhi
Designing Cake Palace, a 35year old bakery was our very first project in the F&B industry. As a growing firm, Behold Design Studio are always keen to experiment and explore in terms of designing and playing with materials. Hence, one can take notice of details and interplay of materials in this space. BEHOLD DESIGN STUDIO designed an outlet of a Cake Palace Bakery shop based in New Delhi. A refined, compact and innovative design to give customers every comfort and a satisfactory service in a friendly, bright and clean place. The bakery shop is well lit by light fixtures reflecting above all on the section aimed at the customers who want fresh products from the shop. The Cake Palace’s light shaded walls with blue furniture adds charm with a golden touch, while the tiling on the floor was intended to create a “pleasant essence” in a bid to appeal to the visitors.
Amar Colony Market is a bustling market with all types of small shops/ bakeries/ cafe and with people flocking in for street food. Cake Palace, a bakery that had already been there for 6 years relocated to a bigger space and wanted to create a lasting impact on their customers through the interiors of the space in such a market. Cake Palace did their re-branding in terms of packaging, logo and colour palette; the idea was to reflect all the new components through interiors of the space. The client wanted to give a 35-year-old legacy a new touch, bring youthfulness, make it more vibrant and livelier. The client approached us to design this bakery with a very simple brief, “Attractive & Timeless”. The shop is envisaged as a ‘gallery’ for bakery items. The interior intends to act as a neutral backdrop to an inventory so vibrant and colourful, effectively disappearing in the visual plane, allowing the products to stand out. Our aim was to make Cake Palace stand out in the area and that is exactly the impact our front of house display is giving! A high-end bakery. – Said By the Principal Designer
The exterior design of a store gives a lasting first impression on the consumer. Through designer research, they found out a loop hole that many bakeries don’t create a Front of House (FOH); which is a key element for any retailer to attract the customers. Designer took this loop hole to their advantage, making it the focus of the space. Designer created a Changeable Structure for them, where one can showcase their new ideas of cakes with different themes and concepts. The Cake Palace design articulate glass channelled the specific material and techniques for the facade. One of the inspirations for the facade design elegantly highlights the CAKE PALACE brand name with a grid pattern ACP sheet background on light colour tone. It looks more attractive during the night as designer used light fixture smartly by the multiplication of a single unit ingredient.
ENTRANCE APPEARANCE
At the entrance of the shop, visitors can see a beautiful display used of a decorative white cake model which is decorated with planters in arched shape and it adds beauty to the entrance. And on the right side of the wall is décor with different patterns of leaves with attractive illuminated letters that creates an eye-catching look, while abstract woven golden art adds charm with a white frame. From the inside, the shop is envisaged as a ‘gallery’ for bakery items. The design concept for this project was to provide as much as justice to its name itself.
DISPLAY NEAR ENTRANCE
The designer knows what visitors want to see first while entering the shop. A blue-hue gift hamper display is to be designed in a very elegant manner. Designer highlighted Gift Hamper Section as well as the main Cash/ Display Counter by playing with form, materials and colour. The synchronisation of this; created the first impression on the customer’s mindset as soon as they enter the space. The gift hamper word is highlighted with a golden colour which complements the blue display. Every shelf is illuminated with white light which adds an eye-soothing look to it. While on other side visitors can easily purchase cake accessories as it is placed on white wall with a dark background.
COUNTER AREA
In the interior, the application of flooring along with the white textured tiles on the walls behind the counter create a visually “clean” environment that allows the products and goods to take the leading role. The ceiling was kept raw and open to highlight the aesthetics of light fixtures. We used all scales of Lumion’s ranging from 3K – 6500 and fixtures like under shelf profile lighting, track lights bulk heads and hanging profile light. A vertical blue grid pattern with a white top counter design compliments the theme of the interior décor. The counters and the food trays are well designed with proper use of lighting, which displays bakery goods with their colourful presentation and wrapping invites customers to pick them up. The hanging light and ceiling design with black hues accentuates each other.
CAKE AND DESERT DISPLAY UNIT
Creatively use the material to create a contemporary form of an arch for cake and desert display. White grid patterns bloom with grey frame glass sliding shutters accentuate all elements. Designers used an open grid pattern door at the bottom to hide the electrical appliances very creatively. With a golden background “cake and desert” words highlighted with black colour as per the theme of the shop. The intent vs impact concept turned out on point where the value of the product was greatly enhanced by the fine-spun colours and materials.
OTHER DISPLAY UNITS
Hanging display unit names on a golden plate with black letters compliments the décor with a black ceiling. The idea was to keep focus on the products through play of lighting. Each wall was treated differently depending upon the type of product. Gloss Subway ties were used in the service part of the bakery behind the display counter, keeping it minimalistic and clean. Wooden laminate was used for shelves to add a classical touch to a traditional turned modern bakery. The back of the shelves was highlighted by using subtle colour acrylic, making the space look bigger and adding volume in terms of visibility. By using a light hue of panelling, it looks more elegant with white light. While columns are perfectly used by the designer to create different sections of display.
Carefully selected all the elements by Behold Design Studio completes the overall composition in this Cake Palace bakery. Bakery Shop Design should be such that it communicates the core values of the brand to every customer who enters the store and takes them through the journey into the brand’s prestige and products- and this store being true to that celebrates bakery items. The challenges faced were very few but in order to retain the look of 3d, Firm had to design the display/cash counter tactfully. What started as a one piece unit, due to technical hindrances ended up in a 3 part moveable unit. In all, the project delivery went smoothly, and designers are proud to deliver what they committed.
Behold Design Studio, a 3-year-old studio, is a multi-disciplinary design practice based in Delhi focusing on interiors in retail, commercial, offices, residential and bespoke furniture. Designer approaches design via meanings and narratives in spaces through a research-driven process and a hands-on tactic. The firm tries to explore the dialogue and balance between the gradient of dualities-between different design themes. They are a growing, young and enthusiastic team with dedication and commitment that defines their work.
FACT FILE
Project Name : Cake Palace
Design Firm : Behold Design Studio
Principal Designer : Livancy Makhijani Malani
Project Category : Interior Design
Project Size : 600 Sq. Ft.
Project Location : Amar Colony, Lajpat Nagar, South Delhi
Photography Credits : Tarang Goyal
Content Elaboration by : Team Interior Lover
