Interiorlover
  • Home
  • Projects
    • Interior
    • Architecture
  • Products / Services
    • Interior Products
  • Submit Project
  • Job Portal*
  • About Us
  • Contact Us
Archives
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
Search here
Social Links
125K
4K
0
5K
0
  • Home
  • Projects
  • Products / Services
  • Submit Project
  • Job Portal*
  • About Us
  • Contact Us
125K
4K
0
5K
0
Interiorlover
Interiorlover
  • Home
  • Projects
    • Interior
    • Architecture
  • Products / Services
    • Interior Products
  • Submit Project
  • Job Portal*
  • About Us
  • Contact Us
  • Interior
  • Projects
  • Retail

Eyewear Store | Nikhil Jain Architects | Hyderabad

  • 31 December 2020
Total
3
Shares
1
0
2

An Industrial-style eyewear store with sleek modernity | Nikhil Jain Architects | Hyderabad

Lawrence & Mayo as a brand wanted to break out from their conventional methods of showcasing and selling eyewear. It is then that we decided to question everything that was being done in the retail experience for eyewear industry. Our approach for this project was aimed at creating an industrial-style eyewear store with sleek modernity.

Earlier an 800 SFT space, the floor area increased to 2000 SFT when another floor of 1200 SFT above it was taken over as an extension. A portion of the intermediate slab was removed to connect both the floors, and create a double-height retail zone of 18 feet height. The ground floor has two retail zones, the first one featuring Cage Displays, and the second one featuring Heritage Walls. The first floor, along with the retail area, also features a space for premium eyewear called ‘Boutique area’. This concept shop-in-shop is a smaller recreation of the boutique store that we designed for them at Hyderabad, and is an area for exclusive premium eyewear.

The true-ceiling and the micro-topped concrete floor was darkened and the walls were lightened intentionally, to create a circulation pattern with the theory of the human eye directing the mind and body towards light. Industrial bay-lighting is used to add to the concept and to efficiently light up the double-height area. The staircase is made of folded sheet of checkered plate, and the storages and display counters of stained birch plywood, along with the use of Tolix metal chairs. 

The display zones at the entrance are repetitions of Cage Displays, a display module designed to be movable, adjustable, and sturdy at the same time. As we walk into the store, the zone smoothly changes to Heritage Wall Displays – Wall showcasing home-grown eyewear products of L&M, along with its heritage in the form of props, TV-media, and antique-framed VM elements.

The brand has a history of 100+ years of eyewear design and retail, and showcasing this was a part of the design development. The heritage walls, staircase walls, and backdrops of display units were deployed to hold timelines that showed the growth of the brand.

On the first floor, a dual-clinic arrangement was created for the store, to carry its eye-tests and other ophthalmology checks. This was done to obtain a compact area which was easy to maintain, and to save volume of floor area. The entrance of the retail area is a double-height zone of 18 feet height, which gave us the opportunity to create a large facade, making the entire store visible from the outside. The whole store became a show-window on its own. The transparency of the facade creates an inviting experience for consumer walk-in.

Lawrence and Mayo won two awards for the ‘Eyewear outlook design and experience’ for this project. This format of store design was well-received by both the brand and its customers, and has now become a design concept for all their outlets.

FACT FILE

Design Firm: Nikhil Jain Architects
Project Type: Interior Design – Retail
Principal Designer: Ar. Nikhil Jain
Area: 2000 Sq,Ft,
Year: October 2018
Location: Hyderabad
Photography: Ali Naqi

Total
3
Shares
Share 1
Tweet 0
Pin it 2
Previous Article
  • Interior
  • Projects
  • Residential

Utsav Villa | OSD Design Studio | Surat

  • 30 December 2020
View Post
Next Article
  • Interior
  • Projects
  • Residential

Residential Interior | NN Architects | Mumbai

  • 31 December 2020
View Post

Subscribe

Subscribe now to our newsletter

You May Also Like
View Post
    • Commercial
    • Interior
    • Projects

    Saluja Skin Clinic | The Design Code | Bilaspur

    • 23 May 2022
    View Post
      • Interior
      • Projects
      • Residential

      The Haven – Holiday Home | Phylosophy Design Studio | Hyderabad

      • 20 May 2022
      View Post
        • Architecture
        • Interior
        • Projects
        • Residential

        Private Bungalow at Ahmedabad | Mandviwala Qutub and Associates | Ahmedabad

        • 18 May 2022
        View Post
          • Commercial
          • Interior
          • Projects

          Vision Infotech – Workspace | 0.618 Design Studio | Surat

          • 16 May 2022
          View Post
            • Interior
            • Projects
            • Residential

            Morden Sun Villa | Artisty Design Studioo | Ahmadabad

            • 12 May 2022
            View Post
              • Interior
              • Projects
              • Residential

              Sethi’s Timeless Abode | Studio Falcon | Gurgaon

              • 3 May 2022
              View Post
                • Interior
                • Projects
                • Residential

                Union Residency | The Pastel Grooves | Surat

                • 26 April 2022
                View Post
                  • Architecture
                  • Commercial
                  • Interior
                  • Projects

                  Architect’s Office | Mohan And Associates | Meerut

                  • 21 April 2022
                  View Post
                    • Interior
                    • Projects
                    • Residential

                    Mr Babu Residence | Mirror Window Architects | Thrissur

                    • 19 April 2022
                    View Post
                      • Architecture
                      • Commercial
                      • Interior
                      • Projects

                      Bhaavya Ecopack | Aakaar Interior | Surat

                      • 18 April 2022
                      View Post
                        • Interior
                        • Projects
                        • Residential

                        The Yadav’s Residence | Palak Shah Design Studio | Ahmedabad

                        • 16 April 2022
                        View Post
                          • Interior
                          • Projects
                          • Residential

                          A Modern-Rustic Home at Prestige Residency | ANS Design House | Thane

                          • 14 April 2022
                          Categories
                          • Architecture (82)
                          • Commercial (99)
                          • Institution (1)
                          • Interior (375)
                          • Interior Products (8)
                          • Products / Services (8)
                          • Projects (374)
                          • Residential (260)
                          • Retail (32)
                          Recent Posts
                          • Saluja Skin Clinic | The Design Code | Bilaspur
                          • The Haven – Holiday Home | Phylosophy Design Studio | Hyderabad
                          • Private Bungalow at Ahmedabad | Mandviwala Qutub and Associates | Ahmedabad
                          • Vision Infotech – Workspace | 0.618 Design Studio | Surat
                          Instagram
                          avatar
                          interiorlover.in
                          125K Followers
                          Saluja Skin Clinic | The Design Code (@the.designcode) | Bilaspur 99 0
                          The Haven – Holiday Home | Phylosophy Design Studio (@phylosophydesignstudio) | Hyderabad 613 4
                          Private Bungalow at Ahmedabad | Mandviwala Qutub and Associates (@mqa_official) | Ahmedabad 2K 9
                          Vision Infotech – Workspace | 0.618 Design Studio (@0.618_design_studio) | Surat 434 3
                          Minted Monochrome | Scribble Studio (@scribble_studio) | Ahmedabad 234 1
                          Morden Sun Villa | Artisty Design Studioo (@artisty_design_studioo) | Ahmadabad 1K 1
                          Follow
                          Twitter Feed
                          Saluja Skin Clinic | The Design Code (@the.designcode) | Bilaspur 272 6
                          The Haven – Holiday Home | Phylosophy Design Studio (@phylosophydesignstudio) | Hyderabad 620 5
                          Private Bungalow at Ahmedabad | Mandviwala Qutub and Associates (@mqa_official) | Ahmedabad 2K 9
                          Vision Infotech – Workspace | 0.618 Design Studio (@0.618_design_studio) | Surat 434 3
                          Minted Monochrome | Scribble Studio (@scribble_studio) | Ahmedabad 234 1
                          Morden Sun Villa | Artisty Design Studioo (@artisty_design_studioo) | Ahmadabad 1K 1
                          Interiorlover
                          • Home
                          • Projects
                          • Products / Services
                          • Submit Project
                          • Job Portal*
                          • About Us
                          • Contact Us

                          Subscribe

                          Subscribe now to our newsletter

                          Input your search keywords and press Enter.