The Hardware Studio | Projected.ray Design | Panchkula
THE METAL ISLAND CONCEPT
The intent was to break away from the stereotypical image which is normally associated with a Hardware store. Consequently, the design brief demanded maximum optimization of space in terms of layout planning as well as the display docks.
This concept was driven by the ‘Form Follows’ theory to complement the intended function/purpose, however the Designer’s urge to impart a unique aesthetic character to the outlet turned out to be a perfect black canvas for his ample creativity.
The design approach was driven by incorporating efficient display techniques and use of textures and color tones to make the studio vibrant and dynamic.
The ENTRANCE to the showroom is highlighted with a graffiti wall for self-expression and showcases the products on offer. The set-up also features a human face sculpture made in hexagonal nuts in “barn red” tone adding a unique presence to the space.
The backdrop surfaces used to display the products were strategically selected to be in shades of grey with texture, enabling the premium products with fine finish to stand out.
Wood was used as a neutral medium to break the monotony of grey. The 16 ft height of the outlet was an uphill task in supporting the movable panel displays, however through technical metal binding sections came the efficacy of a fixed set up supported by metal beams and concrete pillars. With the height constraint came the added advantage of designing a Mezzanine floor to display Power tools, safe and other items which weren’t intended to be displayed upfront.
The display typologies vary from rotating triangular prisms to cross shaped vertical sections, thus acting as interesting partitions as well. To add more character, it was decided to introduce a “Lagoon Blue” color in few selected concepts, to add to the display palette of the store and make it more vibrant.
Metal details in fixing the panels and rotating them were meticulously planned with the executors to develop a crisp and fault free system. The central space of the Hardware store was left vacant for the curvilinear irregular table piece which was designed to showcase the premium and unique offerings of the store.
The staggered arrangement of the colored sliced disks on the curvilinear form marks a dramatic presence in this image of vertical straight lines and flat planes.
Lighting is without a doubt one of the most essential elements in any Interior outlet. At this outlet, it not only highlights the Products on display but also casts shadows on the floor which accentuates a presence and adds a different layer to the experience of the Studio.
FACT FILE
Project Name : The Hardware Studio
Design Firm : Projected.ray Design
Principal Architects / Designer : Ar. Rohan jain
Project Area : Industrial area, Panchkula, Haryana
Project Clients : The Hardware Studio
Project Size : 8000 Sq. Ft
Photography Credits : Vaibhav Passi
Art Work Credits : Crimson Arts India
