‘The Red Burrow’ | Unorthodox Designs | AceTech Exhibition 23
Illuminating the ACETech exhibition with an innovative booth design, Unorthodox Designs X Lumvel Lighting Solutions transcended traditional notions of showcasing lighting fixtures by being a testament to the artistry of light, captivating visitors with an immersive experience that goes beyond mere illumination.
Spanning a meticulously designed space of 100sqm, the booth’s layout was a journey through strategically placed light and shadows wherein visitors were led on a mapped route, ensuring no corner was left unexplored. The design, a harmonious blend of straight lines and graceful curves, created a seamless flow and added depth, contributing to an overall immersive experience with unique character. What set this booth apart was its commitment to portraying the transformative power of light, not merely the fixtures themselves.
The entry foyer welcomed visitors with a mesmerizing play of lights forming a captivating vista, centered on a carefully arranged plant that not only caught attention but also set the tone for the entire space. The exterior of the booth was punctuated with intriguing openings, maintaining an air of mystery and enticing curiosity about what lay within. The booth’s aesthetic charm was enhanced by the use of a terracotta shade on the walls, creating a bold and earthy backdrop while the interiors adorned a soothing beige concrete texture that maintained a harmonious balance, ensuring a serene yet impactful ambiance.
The sculptural and zen-like atmosphere was enhanced by focal points adorned with vibrant greens and statement decor pieces, creating visual interest and drawing attention to Lumvel’s lighting prowess. The seamless integration of these elements resulted in an aesthetically pleasing and cohesive environment.
Another highlight of the booth was the inclusion of a dark room, where their diverse range of lighting products unveiled a paragon of creativity. The seamless integration of various elements created a visually pleasing and functional space, allowing visitors to witness the nuanced impact of Lumvel’s offerings. The addition of this dark room to the overall design added a layer of sophistication and intrigue.
Beyond its visual appeal, the booth served its functional purpose flawlessly. The carefully planned layout facilitated easy navigation, encouraging engagement and interaction with Lumvel’s lighting innovations. Visitors left with not only a deeper understanding of Lumvel’s products but also a newfound appreciation for the artistry of Unorthodox designs and the impact that thoughtful lighting design can bring. The fusion of bold terracotta, subdued concrete textures, and strategic placement of focal points created an atmosphere that was both visually stunning and harmoniously functional. Lumvel’s booth emerged as a beacon of innovation, showcasing the brand’s dedication to transforming spaces through the mastery of light.
Interior Lover Team’s view on the Project
‘The Red Burrow‘ is a lighting exhibition booth that is innovatively knotted by Unorthodox Designs an interior design studio at AceTech Exhibition 2023. The space uses modern elements to imbue its interior with a sensation of both innovation and quality which reflects the products. The entire journey has been conceptualized in a way that with each step you gain a new perspective. The favorite element of design has to be the lighting fixtures which convey a certain tonality with an eye-soothing colour of wall to compliment and blend into the space. A walk through the curves theme ornamentation was re-imagined as how an exhibit the booth is supposed to look. Not normalizing a box but wrapping the volume in curves and arches to facilitate an enchanted movement in this red burrow. The curved theme decor walls facilitate the movement of people in a freeform visual walk for an experiential illuminating in the red exhibited.
FACT FILE
Project Name : ‘The Red Burrow’
Design Firm : Unorthodox Designs
Design Team : Samiksha Khanna | Upneet Kaur | Saalanki Saraf
Project Location : AceTech Exhibition 2023
Project Area : 100 Sq.M.
Project Type : Exhibition Booth
Photography & Art Direction : Avesh Gaur
