G Pulla Reddy Sweets – A Sweet Symphony of the Past and Present | Beyond Spaces Design Studio | Hyderabad
A design reprise rooted in minimalism and tradition, the newest G Pulla Reddy Sweets franchise in Hyderabad represents a spatial facelift which displays a reverence for the past.
A household name within the cultural and emotional fabric of Hyderabad for over 74 years, G Pulla Reddy Sweets is truly synonymous with the city’s heritage. The franchise’s oldest location, situated in the locality of Abids was given a newfound identity wherein the nuances of the old and new were melded harmoniously. Inhabiting a compact blueprint of about 700 square feet, the intrinsic approach explored by Principal Architect Mounika Kodali focused on reimagining the space while reminiscing the timeless ethos of the brand.
The Abids branch has been conceived as a contiguous arcade-form expanse, exuding an aura akin to that of a whimsical patisserie. Leitmotifs of soft yellow, millennial pink, woven cane, and terrazzo make a debut in balanced doses, creating a tactile and colour-doused sensibility. The internal volume has been treated with a particular homogeneous essence, displaying the omnipresence of the colours and finishes in versatile ways.
A matrix of bespeckled pale beige-yellow and cool grey terrazzo tiles swathe the flooring uninterruptedly while meshed cane screens remain suspended from the ceiling, interspersed by translucently illuminated globe lights. An array of glass display vitrines lines the perimeter of the store, assembled upon bases with woven cane fascia held delicately within wooden beading. A series of voluminous arched niches have been culled into the walls in a symmetric fashion, lending the space a sense of visual dynamism.
The arched segments have been streaked with open shelves, creating an ingenious opportunity for the store to house its goods and packaging. On the side, a cluster of fluted wooden consoles levitate strikingly, crowned by chunky speckled terrazzo countertops as additional display and congregational zones. The rear end of the store hosts a feature wall, created as a homage to the rich history and journey the brand celebrates. Washed in shades of yellow and greys, the wall is sheathed in a bespoke illustrated mural against which memorabilia and archived photographs have been nostalgically curated.
Straddling the threshold between the past and the present, the design vocabulary at G Pulla Reddy Sweets hints at a refreshed take while honouring the brand’s integrity that has flourished over seven decades!
Project Name : G Pulla Reddy Sweets
Architecture Design Firm : Beyond Spaces Design Studio
Principal Architect : Ar. Mounika Kodali
Project Typology : Retail Interior
Project Area : 700 Square Feet
Completion Month and Year : April 2022
Project Location : Hyderabad
Text Credit : Lavanya Chopra
Photography Credit : Raisen Majhi